Scouts Canada Brand Centre
Tools and Resources
Scout-Guide Week Toolkit

Hello Scouters!

It’s that time of year again! Time to start thinking about your Scout-Guide Week celebrations. As you know, February is a special month for Scouts and Girl Guides worldwide. Each year, both Movements celebrate Feb. 22, the birthday of our Founder, Lord Robert Baden-Powell and his wife, the World Chief Guide, Lady Olave Baden-Powell.

During Scout-Guide Week, members of Scouts Canada and Girl Guides hold special activities to promote our movements. Scout-Guide Week 2018 takes place from Feb. 19–25.

This kit is designed to help you promote your Scout-Guide Week activities in your local area with marketing and public relations tools and tips on how to use them effectively.

The tools, ideas and activities in this kit are suggestions to help you get started. Don't be afraid to be creative and develop your own ideas as well. Remember to please share any of your own great ideas or suggestions with us on our Facebook page, tweet us @ScoutsCanada or contact the Help Centre by calling 1-888-855-3336 or emailing The more we communicate with each other, the better we work together to promote and grow Scouting in Canada.

Good luck with your celebrations!

Briefing Notes and History

What is this?

This document provides high-level messaging and facts that can be used when speaking with the public or media about Scouting and Scout-Guide Week. This document should not be handed out but used as a reference guide for Scouts and Scouters in your Group.

What to do next?

Review the messages so you are comfortable with them. If you have any questions, please contact your local Council office.

File Format Download
Briefing Notes and Facts .pdf Download
PSA TEmplate

What is this?

Radio stations will set time aside during the day to promote local events and fundraisers through Public Service Announcements (PSAs). This template provides you with a short, 30-second script that can be sent to local radio stations ready to read.

What to do next?

Make a list of the radio stations in your area that you would like to contact. Then call the station directly or check out the contact page on the station's website for info on how to submit your PSA.

Tip: Most radio stations ask for PSAs to be submitted six weeks ahead of time.

File Format Download
PSA Template (30 second sample radio text) .doc Download
Media Advisory Template

What is this?

Will you be hosting an event or fundraiser that is open to the public? Will you be presenting awards to youth or volunteers? Will you have any government officials or other public personalities on hand for the event? If you answered yes to any of these, then you may consider inviting the media to attend.

The easiest way to deliver your event details is through a media advisory. A media advisory allows you to provide all the details of your event in a short and succinct fashion. This template will help you capture what you need.

What to do next?

Make a list of media in your area that you would like to invite.

Send your media advisory to your local:

  • News editor and photo editor at the city and community newspaper(s)
  • News director/assignment editor at radio station(s)
  • News desk and assignment editor at TV station(s)

Visit the contact page of each outlet's website to find the proper contact information.

Tip: Media advisories should be sent a couple days before your event, with a follow up call the next day. This is the best way to know if media plan to attend your event.

File Format Download
Media Advisory Template .doc Download
Flag Raising Request Template

What is this?

A customizable letter template to send to City Hall or other prominent community venue asking if they would raise the Scouts Canada flag in front of their building during Scout-Guide Week.

What to do next?

Contact your local City Hall by phone or go online to the City Hall website and look for the Protocol Office. Each municipality will have a slightly different process, so take note of the requirements needed.

For other community venues, contact their administrative office directly to find out if they accept applications and what you need to do to submit your application. Sometimes they will invite your Scouting Group to come out as they raise the flag. If they do, remember to take photos!

Tip: It is be best to send your request no later than four to six weeks prior to the event.

File Format Download
Flag Raising Request Template .doc Download
Statement for Elected Government Officials

What is this?

A customizable letter and statement to send to your local, provincial or federal government representative asking if they would deliver the statement about Scouting to their peers in their house of representation before or during the week.

This will increase the level of awareness of the Scouting community with our government officials and show them that Scouting is a very live and vibrant Movement.

What to do next?

Contact your government official's office and ask how they you can submit the request. Each may have a slightly different process so take note of the requirements needed.

Tip: It is best to send your request in no later than four to six weeks prior to the event so that it can get on the calendar.

File Format Download
Statement for Elected Official Template .doc Download
Scout-Guide Week Logo

What is this?

Choice of a low resolution or high resolution, print-quality version of the Scout-Guide Week 2016 logo.

What to do next?

Select the version most appropriate for what you would like to do, download it to your desktop and then import it into your project.

Scout-Guide Week Logo    
The Scout-Guide Week Logo    


File Format Download
Scout-Guide Week Logo (Web Version) .png Download
Scout-Guide Week Logo (Print Version) .eps Download
Web Banners

What is this?

There are a number of web banners that you can use to promote Scout-Guide Week 2016 on your website or social media profiles.

What to do next?

Select the one that fits your needs the best, download it to your desktop and then upload it to your site.

Scout-Guide Week Square Web Banner Scout-Guide Week Web Button  
Square Web Banner Web Button  
Scout-Guide Week Horizontal Web Banner  
Horizontal Banner  


File Format Download
Square Banner, 300 x 250 .png Download
Web Button, 120 x 90 .png Download
Horizontal Banner, 650 x 90 .png Download