Director, Communications — Ottawa

Do you want to be a part of the change you want to see in the world? At Scouts Canada our Vision is “Canadian youth making a meaningful contribution to creating a better world.” For more than 100 years, Scouts Canada has brought a world of adventure, outdoor experience, friendship and fun to 17 million Canadian youth and we need passionate people who share our Mission to develop well-rounded youth better prepared for success in the world.

Scouts Canada is seeking a Director, Communications to join our Scouting Experience team in the National Capital.

Reporting to the Executive Director, Scouting Experience, the incumbent balances the functional operational execution, team management and broader Enterprise leadership responsibilities. Working in partnership with the Scouting Experience leadership team, the Director, Communications ensures tight integration between all departments to enable consistency of message, alignment to brand, and messaging of the one franchise model for One Scouts Canada and the Canadian Path Program.

Do you think you have what it takes to become our next Director, Communications? If you answered yes, we want to hear from you!

Specifically, you will be responsible for:

Functional Leadership

  • The development and execution of annual communications strategic plans and targets in support of key company-wide initiatives that support the strategic plan, with a key focus on member engagement to help drive and sustain membership growth and organizational health.
  • The development and execution of an efficient and effective communications department, associated processes, governance and procedures.
  • Effective collaboration between Volunteers and field staff on implementation of retention, recruitment communication strategies and tactics.
  • Recruit, supervise and manage performance as well as provide training, guidance and coaching to staff to ensure success in meeting departmental objectives.
  • Advising senior leadership (staff and volunteers) and Regional Directors (Scouting Experience) concerning communications strategies and activities. 

Implement Scouts Canada Brand

  • Ensuring integration and implementation of the Brand Project and associated outcomes to deliver the Board of Governor’s strategic priority: ‘Bring the Brand to Life’.
  • Providing counsel and support for marketing and advocacy campaigns, as well as Corporate Issues Management and Crisis communications that help engage members of the Canadian public, media, government and other key external stakeholders.
  • Acting as media relations contact for Scouts Canada and support reputation / issues management

Manage Internal Communications

  • Strategic leadership, development and implementation of internal communications strategies that engage Scouts Canada’s target audiences: Scouters, youth, staff and parents.

Manage External Communications

  • Strategic leadership, development and implementation of external communications strategies that engage Scouts Canada’s target audiences: Scouters, youth, staff and parents.
  • The development and execution of annual public relations and media relations strategies to promote the organization, including its vision, mission, values and programs, among key audiences.
  • Ensuring the delivery of agreed outcomes and achieved targets by third party companies and partners. e.g. website development, social media support and production materials.

Manage Creative Services

  • Strategic leadership, development and implementation of creative services that engage Scouts Canada’s target audiences: Scouters, youth, staff and parents.
  • The timely and effective development of production materials and multimedia collateral. 

Manage Recruitment Campaigns

  • Ensuring integration with the strategic marketing, diversity, and integration portfolio to develop actionable plans and materials that build on and with the Canadian Path program.
  • The planning, execution and measurement of seasonal recruitment advertising campaigns, awareness partnerships and web properties.

Manage Translation Services

  • Strategic leadership, development and implementation of translation services that engage Scouts Canada’s target audiences: Scouters, youth, staff and parents.

Education, Experience & Skills

  • The ability to develop positive, effective working relationships with staff, volunteers and members.
  • Excellent written and verbal communication skills; ability to convey safety information in a positive and engaging manner.
  • Highly strategic thinker and can develop programs that support organizational goals.
  • Strong project management skills to see program projects through from development, execution and evaluation.
  • Team player and the ability to positively influence a collaborative environment.
  • Creative thinker and bring innovative ideas and concepts to programs.
  • Energetic, motivated self-starter with a strong drive for results. 

Qualifications

  • Bachelor’s degree in Communications or related degree is preferred.
  • 5+ years communications or related experience is preferred.
  • Service Association and Not-for-Profit experience is an asset.
  • Bilingual would be considered an asset.

Job Specific Competencies

  • Leadership style that is engaging, results orientated and motivates others to succeed.
  • Excellence in organizational management with the ability to develop business plans, set and achieve strategic objectives and manage high-performance teams – attention to detail a pre-requisite.
  • Excellent interpersonal skills and proven ability to work with all levels of management, staff & outside partners.
  • Excellent networking skills and able to build positive and professional relationships with community leaders, volunteers and members.
  • Initiative, coupled with a drive to produce results and the ability to stay focused on results despite changing conditions.
  • Able to deal effectively with rapid changes; possess a proactive, positive attitude and flexibility working in a fast-paced environment.
  • Strong project management skills with the ability to manage multiple projects simultaneously and provide direction to team members.
  • Strong experience with communications principles and practices: market research, planning, segmentation, implementation, and evaluation.
  • Strong leadership skills with prior of production-related team management experience preferred.
  • Strong volunteer engagement experience and developed skills – experience working with large volunteer groups in a complex service delivery / production field considered an asset.
  • Ability to develop and execute on complex communications strategies addressing multiple audience segments;
  • Strong strategic media and public relations capabilities, with proven expertise in contributing to significantly increasing brand awareness.
  • Digital and social media savvy and experience using digital tools and social media to oversee the delivery of timely and relevant information to members and the general public.
  • Superior writing, editing, and proof-reading skills, in addition to exceptional verbal communications skills.

Working Conditions

  • Office environment
  • Irregular hours such as evening and weekend work will be required to achieve objectives and collaborate with volunteers – e.g. occasional weekend meetings and more regular out of office hours calls / meetings.
  • Must remain discrete and maintain high levels of confidentiality.
  • Must role model values of Scouts Canada include the Child and Youth Safety program.
  • PRC (Police Record Check) and VSS (Vulnerable Sector Check) required.
  • Mandatory training requirement.

We’ve got you covered:

We offer a comprehensive benefits package that includes a fabulous merchandise discount; an employer-matched retirement plan after one year; extended health, prescription, vision and dental coverage and more.

If this role excites you, we want to hear from you! Please take the time to tell us about yourself in a cover letter — we want to hear your story — your background, your accomplishments, and why this role is a good fit with your future career aspirations. We want to learn about you!

Please submit your application (Cover Letter and Resume) to recruit@scouts.ca.

Scouts Canada thanks you for taking the time to consider this position.  Please understand that only individuals chosen for an interview will be contacted.

Scouts Canada encourages applications from all qualified candidates and has a great record of accommodating persons with disabilities. Contact Human Resources at 613-224-5134 ex 252 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Ready to apply? Please take the time to tell us about yourself in a cover letter — we want to hear your story — your background, your accomplishments, and why this role is a good fit with your future career aspirations. 

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