Senior Director, Marketing & Communications
Kathryn Ashby is a dynamic and seasoned marketing maven, who brings an unwavering passion for strategy and unparalleled expertise in brand management to Scouts Canada. Armed with a Marketing and Business degree from the Humber College, her prowess extends to the forefront of modern marketing with specialized training in digital marketing along with Diversity, Equity, and Inclusion (DEI). Kathryn is not just a marketer; she is a strategic architect navigating the ever-evolving landscape of today’s high-octane marketing and communications portfolios.
With a marketing career spanning over two decades, Kathryn’s indomitable spirit has left an indelible mark on many diverse industries. Her trailblazing journey includes spearheading national and regional rebrand projects for iconic names such as Proactiv®, TMG The Mortgage Group, Ontario Place, and several US-based pharmaceutical giants. Kathryn is not content with merely managing brands; she elevates them to unprecedented heights with innovative strategies that captivate audiences and propel brand visibility.
While relatively new to the Scouting movement, Kathryn’s roots in leadership were nurtured during her youth as an avid and high-achieving Girl Guide. She attributes her success and confidence as a leader to the invaluable lessons learned through the program.
Beyond her corporate prowess, Kathryn is a noted foodie and former owner of a Quebecois restaurant in west Toronto. A globetrotter with a perpetually packed go-bag, she jets off at a moment’s notice. Her diverse interests extend to sports, where she passionately cheers for the Raptors and NFL teams. As if that weren’t enough, she harbours a lifelong passion for competitive swimming. Kathryn embodies innovation, and a relentless pursuit of excellence in all facets of her life.