Social Media How-To Guide

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Social Media How-To Guide

Setting Up Your Scouting Social Media Accounts

How Social Media Can Enrich Your Scouting Experience

The Scouts Canada community is by no means small. Reaching from coast to coast, our Scouting family embarks on countless adventures and enjoys unique, youth-led approaches to the Canadian Path program. By joining the wider Scouts Canada conversation through social media networks—primarily Facebook, Twitter, and Instagram, it’s easy for your Group, Area and Council to expand your reach online, share positive Scouting experiences and memories, or find inspiration in another Group’s adventures.

Facebook

Set up a Facebook account

If you are seeking a community-run, casual ‘forum’ or interactive group bulletin board, Facebook Pages are an option worth exploring. This social network a great place for open dialogue with Scouters and parents especially. Besides your website, this is where your local community will go for contact information, event postings, sharing images from activities or expressing feedback.

Create a Facebook Page

Go to https://www.facebook.com/pages/create
Select Company, Organization or Institution
- Choose the Non-profit Organization category and enter the name of your Group, Area or Council.
Click Get Started and follow the on-screen instructions.
If you don’t have a profile or cover photo for the Page handy, the Social Media Graphics section has a gallery of Scouts Canada images and graphics for you to choose from.
To share maintenance of this Page with other trusted Scouters or volunteers, invite them to be Administrators or Editors.
- Settings, Page Roles, Assign a New Page Role.
In the Settings tab under Edit Page, you can add Tabs and change their privacy settings.
- We encourage you to keep your page Public so that the Scouting community can share in your journey—however be sure to avoid sharing specific details such as personal contact information, and ensure that youth members who have not signed photo release forms are respected and kept out of photos.
- Feature: Since Facebook owns Instagram, you can link both accounts by clicking the Instagram Tab.
- For volunteers involved in maintaining your page, click Crossposting to easily share content across your Group, Area and Council pages.

Twitter

Set up a Twitter account

If your Group, Area or Council is regularly active and you have Scouters or volunteers available to keep the channel frequently updated, then Twitter is an efficient social network for keeping your community up to date. Twitter is useful for posting photos of events as they are happening—especially community or environmental service activities—or posting media articles that feature your Group, Area or Council.

Go to twitter.com and click Sign Up
Fill in the relevant information such as your Group, Area or Council’s name, as well as the email address and password.
Select a recognizable username like @1stHaneyScouts or @ChinookCouncil.
If you don’t have a profile or cover photo for the Page handy, the Social Media Graphics[AS1] section has a gallery of Scouts Canada images and graphics for you to choose from.
To share maintenance of this account with other trusted Scouters or volunteers, provide them access by sharing the password and username.

Instagram

Set up an Instagram account

If several members in your Group, Area or Council have a ‘good eye’ for taking photos, or if your Group takes lots of quality photos while adventuring or learning, then the visual social network found in Instagram would suit you well. Featuring a “gallery” of the adventures you post, Instagram is a good opportunity to show the world what Scouting in Canada looks like. Images that catch youth and Scouters in action or engaged in learning are effective, especially when youth are visibly taking the lead.

Download the app

Download the Instagram app for iOS from the App Store, for Android from Google Play, or for your Windows phone from the Windows Phone Store.

Create an account from a computer

To create an Instagram account from a computer:

Go to instagram.com.
Enter your email address, create a username and password or click Log in with Facebook to sign up with your Facebook account.
If you register with an email, click Sign up. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.
If you don’t have a profile or cover photo for the Page handy, the Social Media Graphics section has a gallery of Scouts Canada images and graphics for you to choose from.
To share maintenance of this account with other trusted Scouters or volunteers, provide them access by sharing the password and username.

Social Media: Social Media How-To Guide