One Scouts Canada Voice
Standardized, integrated & consistent communications across Canada
Scouts Canada has the strategy, program, youth and the passion of our volunteers to create a vibrant Scouting community nationwide. To achieve consistent and standardized communications across Canada, the Communications Functional Team model has been introduced.
Operating as a centralized functional group of virtual specialists, the Communications Functional Team (CFT) contributes to a wider network of subject matter experts across Canada. Supported by a collaborative leadership team of staff and volunteers, the CFT is ready to provide Scouts Canada’s membership with relevant, up to date resources and support. This approach will offer enhanced, standardized and integrated support to volunteers, Groups, Relationship Managers, Councils and other functional teams. As a new initiative, the CFT launch phase will be paralleled by gradually increasing capacity.
The CFT mandate is to lead the design, implementation and continuous improvement for standardized, integrated and consistent communications for Scouts Canada. This involves managing our five business processes, including: Internal and External Communications, Creative Services, Recruitment Campaign, Translation Network and defining the Scouts Canada Brand.
To deliver on our mandate, the CFT’s main objectives are as follows:
|Communications Functional Team|
|Aligned, accurate, timely and relevant membership communications that reflect the Scouts Canada brand.||Mitigated risk of mixed messaging and assurance of consistent communication delivery.|
|Empower self-service through a revitalized Brand Centre.||An enriched digital engagement portal, available 24/7 for Groups and Councils to support their initiatives.|
|Centralized management of communications processes, frameworks, channels, standards, tools, and subject matter expertise.||Enable Councils and Group Commissioners to focus more on Group Health and growth, and less on wider1 membership communications.
1 ‘Wider’ does not include internal Group and Section communication. See Communications Standard for more information.
|Increased career development opportunities for youth members.||Further driving our Mission, select CFT roles invite mentorship opportunities between volunteers and youth.|
To improve Scouts Canada’s national communications network, the CFT offers a standardized application process to open a channel of communication with Relationship Managers, other functional teams and Councils. Requests for support can be submitted for consideration by the functional team, with guidance from a Communications Coordinator through a designated process.
Note: Not all requests can or will be supported – the intent is to provide support for priority, must-win Group Health or growth projects that cannot be better supported through self-serve or the Brand Centre.