1st Leduc Scout Group has been participating in Scout Popcorn for about five years. Sommer King took over the campaign about two years ago. To say she had success with the fundraiser would be an understatement. In 2017, 1st Leduc sold $8,505.00 worth of Scout Popcorn. In 2018, the Group grew its sales to $21,505.00—an increase of 153%!
King’s mindset about fundraising set the tone for the Group’s Scout Popcorn campaign. She said, “We were trying to utilize a fundraiser already set up by Scouts Canada, instead of trying to create our own.”
Her appreciation for the Scout Popcorn campaign allowed her to focus her efforts on improving existing strategies as opposed to coming up with an entirely new fundraiser. She stated, “We capitalized on the fact it is so well set up. People have put in so many hours of work and got so much done for us already. Why would we try and implement something new when we have already got this beautiful base and foundation set up?”
We implemented a goal for ourselves and we said it’s ambitious. But if we work smarter and work together, we can do this.
With the Scout Popcorn campaign in place, what did 1st Leduc plan to do with their fundraiser? Sommer King started off by setting what she referred to as a “lofty goal” of $25,000! She said, “We implemented a goal for ourselves and we said it’s ambitious. But if we work smarter and work together, we can do this.”
When asked about what she did to try to reach this goal, Sommer said that attending her Council’s kick-off event started the process of bringing the positive energy to the rest of the Group. “Myself and co-fundraiser Ashley Bouchard created a PowerPoint and ensured to hit up all the Sections at their meeting nights. We used the kick-off mentality and we asked the parents to stay.”
We tried to change everyone’s mindset to selling adventures and supporting the Scouting movement with a side of popcorn for everyone.
The nights were focused on spreading a specific message when selling Scout Popcorn. King said, “We tried to change
everyone’s mindset to selling adventures and supporting the Scouting movement with a side of popcorn for everyone.”
[Youth] get so many benefits from Scout Popcorn; they get to see if they put in hard work, there’s a lot of rewards at the end.
To ensure the youth were motivated to sell their adventures, Sommer provided some extra incentives. “We used all of the incentives that were provided by Scouts Canada, then we had some of our own incentives. We had a popcorn-and-pizza party with cupcakes. [Youth] get so many benefits from Scout Popcorn; they get to see if they put in hard work, there’s a lot of rewards at the end.”
Individually, it allows [youth] to be out there and present themselves publicly and work on their public speaking, as they are speaking to people they wouldn’t normally speak to. It builds up resiliency.
Youth get other benefits from fundraising with Scout Popcorn. According to King, “Individually, it allows them to be out there and present themselves publicly and work on their public speaking as they are speaking to people they wouldn’t normally speak to. It builds up resiliency. They are going to get no’s.”
1st Leduc did an amazing job reaching all Sections and parents with its kick-off events. They set themselves up for success by setting a high but achievable goal. Sommer was able to motivate the Sections to come together to make last year’s campaign a success. When asked about what its 2019 Scout Popcorn Campaign looks like, she said, “We are going to set our goal high again, higher than we did this year because I think we can get there. Our rewards will be a bit different, but [we will use] a similar model: get out to each individual Section and tackle more parent meetings.”