Over the past several weeks, the Scout Popcorn surveys were sent out to Scouting youth, parents, Scouters and Area Support Managers (ASM). The goal was to gain feedback from the Scouting community to improve the Scout Popcorn campaign for next year. With 4,319 responses, we have summarized the findings and feedback is currently being input into our 2017 Scout Popcorn Campaign Plan. Thank you to all who took the time to share your thoughts, concerns and great suggestions!
Here is what we found:
Through the survey we focused on missing support materials and communication disconnect across Groups and Councils. Opportunities for written feedback were provided and the majority of respondents (93%) mentioned product value as a main roadblock to participating in Scout Popcorn.
We have heard your feedback that the pricing should be reviewed and that is exactly what we are doing. For the 2017 campaign, we aim to decrease the mix of products and to provide more Scout Popcorn products at lower price points. Some feedback provided also mentioned the need for product redesign, so you can look forward to a refreshed product look and tins as part of the Scout Popcorn 2017 campaign. We will be sharing details as they unfold.
We also found that people wanted clearer product margins (i.e. what goes to Scouts Canada programming and membership fees and what margin stays with Groups). In the coming months, we will be providing transparent information on the Scout Popcorn fundraiser, so you know exactly where the money goes.
Over one-third of respondents mentioned that information was delayed or didn’t help improve Group fundraising efforts. This year, all tools and information needed for Groups to successfully fundraise will be available in a timely manner.
*New* to the 2017 campaign are Scout Popcorn starter kits. These will be shipped at not cost to Groups who signup early for the fall 2017 Scout Popcorn campaign. The Scout Popcorn starter kits will be delivered directly to Groups and will provide all of the necessary materials needed to plan and execute a successful Scout Popcorn campaign. More details will be released in the coming months via email and online.
We received some interesting feedback from respondents regarding the effectiveness of the incentive program. Over 45% of parents who responded to the survey said the Scouts Canada incentive program didn’t motivate their child. We want to continue rewarding youth who fundraise with Scout Popcorn, however, we will make significant adjustments to ensure the incentive program is a fun and effective support tool for our youth members.
We are planning some big changes for the Fall 2017 campaign and will be building on some of our successes and lessons learned from this past year. This could not have been possible without your feedback! YOUR voice is driving the changes for the 2017 Scout Popcorn campaign and we already know it will be a great success.
Thank you to all who took time to provided feedback and took part in the 2016 Scout Popcorn survey, we look forward to conducting these after each campaign in order to keep growing our national fundraiser.
And the winner of the $100 Scout Shop Gift Card is… Jody McTavish!