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Brand Guidelines

At Scouts Canada our mission is to develop well-rounded youth better prepared for success in the world. With every piece of communications, we strive to showcase this.

The Scouts Canada brand consists of many elements you are encouraged to use, that will establish an organizational identity that is consistent nation-wide.  These elements include the brand colour palette, logo and tagline positioning, and fonts.  Incorporating these elements into your communications pieces will showcase our mission and ensure your pieces are easily recognizable.


Brand Promise

Kids in Scouts have fun adventures discovering new things and experiences they wouldn’t have elsewhere. Along the way, kids develop into capable, confident and well-rounded individuals, better prepared for success in the world. Scouts is the start of something great.

Scouts Canada Logo

Our corporate logo is the hallmark of Canadian Scouting. It is our official seal, our signature, and its use indicates ownership, domain and accordance with our Mission, Principles and Practices.

It is essential that our logo be used correctly in all circumstances. The corporate logo should always be taken from the official files provided, using the official versions of the logo only. The elements within the logo and their relative position to one another cannot be rearranged.


Logo Guidelines

The logo and the logo with tagline are available in different formats to suit varying uses.

  • The preferred usage is the Scouts Canada Logo as a photographic treatment on a white background.
  • The preferred usage is to print four-colour process (cmyk).
  • Use black ink only when two- or four-colour process is not available.
  • This logo is to be used for all print advertising, stationary, and web applications.

Preferred Reproduction: Four-colour process.

If the four-colour process is not available, there are several acceptable variations.

Two-colour: Use the logo with Pantone 185U or Pantone 032C and Black when four-colour process is not available.

One-colour/Greyscale: Use the logo in Black when the use of colour is not available. In this variation of the logo, the leaf should always be 55% of black.

High Contrast Black & White: Use the logo with solid Black when colour or greyscale is not available. This variation of the logo should only be used for small applications—for example, engraving on glass or metal, making trinkets, etc.


Print Versions

<b>Logo CMYK, format .tif</b>

Logo CMYK, format .tif

<b>Logo Grayscale, format .jpg</b>

Logo Grayscale, format .jpg

<b>Logo Pantone, format .eps</b>

Logo Pantone, format .eps

<b>Logo B&W, format .eps</b>

Logo B&W, format .eps

Logo Package for Print

Web Versions

<b>Logo RGB, with Tagline</b>

Logo RGB, with Tagline

<b>Logo RGB, no Tagline</b>

Logo RGB, no Tagline

<b>Logo RGB, Transparency, format .png</b>

Logo RGB, Transparency, format .png

<b>Logo RGB, Transparency, format .png</b>

Logo RGB, Transparency, format .png

Logo Package for Web

A few things to avoid

Logo alterations to avoid

Protection Space and Minimum Size

Protection Space: In order for the logo to be easily seen and recognized as a clear piece of branding, it must not be crowded by other images or type. The general rule is to leave a space around the wordmark no less than the height of the “fleur-de-lis” within the maple leaf.

Protection Space and Minimum Size

Minimum Size (0.75 inches): The logo must always be legible. In order for the logo to provide maximum impact, it should not appear smaller than the minimum size illustrated below (0.75 inches).


Note: The colours below are for reference only. Use official Pantone® swatches for colour matching.

Scouts Canada Pantone Logo Colours
CMYK & RGB Breakdowns:

PMS 032c

CMYK – C:0% M:100% Y:70% K:0%
RGB – R:237 G:41 B:57

PMS 185u

CMYK – C:0% M:100% Y:100% K:0%
RGB – R:237 G:41 B:57


CMYK – C:0% M:0% Y:0% K:100%
RGB – R:0 G:0 B:0


CMYK – C:0% M:0% Y:0% K:55%
RGB – R:138 G:140 B:142

Official Colours

Scouts Canada Official Colours

An important and integral element in the brand identity program is a definite, specified, and consistent use of colour. It helps us build brand recognition and awareness for our organization. As reproduction of standard colours on different paper stocks and materials will result in variations of colour, every effort should be made to ensure that suppliers maintain colour uniformity. Colour reproduction should match the Pantone swatches identified below. The ink identification number is a guide for suppliers and may require adjustments to provide an acceptable visual match.


Colour Wheel — The Five Elements

The following colour scheme is based on the five elements. Red corresponds with fire, blue with water, grey with metal, brown with wood, and green with earth. The colours are naturally bright and cheerful with an organic look and feel.

Colour Wheel — The Five Elements

Pantone Swatches

Pantone Swatches


Scouts Canada Typography

Typography is a critical element of the visual identity. Using our brand typefaces consistently contributes to Scouting’s public recognition, and ensures our communications are dynamic, consistent and distinctive. If you don’t have a copy of either family please use Arial.

  • Bliss
  • Conference Call BH Line Two


Bliss Font


Visit the font licensing page for Bliss.


Scouts Canada Communications Resources

The Scouts Canada Video Creation Guide provides guidance to those creating video content using a smart phone.  Today's technology has the ability to create some great looking video but you need to know a few basics and know which settings need to be changed.

Some simple tips for the Group photographer

Capturing a Group’s adventures throughout the year is a great way to document Scouting value and to keep parents engaged and aware of Group adventures and activities. Serving as the photo-journalist is also a way to have them participate in the fun. Here are a few simple tips to guide you towards success!


Parent Engagement Tips for the Group Photographer


The Scouts Canada Quick Reference Style Guide gives advice and guidance to those creating content for subsequent publishing.  It covers how to handle abbreviations, Scouts Canada's official nomenclature and provides definitions of many popular terms.